Tried, Tested & True
Smart hacks, hard-earned lessons, and a bit of common sense gathered along the way.
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Are you struggling to zero in on your ideal customer?
It’s too easy to keep adding “just one more” customer type, so you appeal to everyone – the problem is you end up connecting with no one. That’s where Customer Zero comes in.
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Clarity and direction is everything when it comes to business.
Where are you heading? Sustain, Scale, or Sell? The journey starts with getting clear on your vision and the steps needed to turn it into a sharp reality.
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Do you sometimes feel like you are dragging people along?
Try these four levers to help boost energy and motivation: Share the big picture; Provide the right processes; Tap into positivity; Find proof of progress.
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Every buying decision – whether it's coffee or consultancy – comes down to risk.
B2C buyers want to avoid regret – “What are the benefits, and what could go wrong?” B2B buyers want to avoid blame – “What’s the safest choice to protect my reputation?”
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What gives your business its edge over the competition, and how much effort does it take to deliver?
There’s probably one thing you do that competitors can’t replicate – your USP, Point of Difference, or Edge. Do you know what it is?
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Ever had an exciting idea, vision, or strategy that never quite became reality?
That gap between saying and doing is where most ambitions stall. The key to bridging that gap is knowing how to spot obstacles before they slow you down.
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It’s easy to get stuck inside your own jar, assuming everyone gets what you do and why you’re great to work with (and work for).
But sometimes, you need a reality check.
Here are 7 questions to help you gain clarity and communicate your value effectively. -
Efficiency is doing things right. Effectiveness is doing the right things.
But when your to-do list feels never-ending, how do you decide what to tackle first? Enter the Eisenhower Matrix – a powerful decision-making tool to help you prioritise tasks.
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“We first make our habits, then our habits make us.” – John Dryden
If you’re struggling to form new positive habits and make them stick, you’re not alone. The 21/90 Rule is a powerful framework to help you do just that.
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In business, ‘monkeys’ = problems.
And if you’re the boss, chances are you’ve got a whole troop clinging to your back.However, not every monkey is yours to carry. Empower your team to solve problems and offload the burden with 3 strategies.
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Ever feel like you have to be across everything in your business?
Getting your team to step up and take ownership can feel like an unwinnable game. But it doesn’t have to be this way. Enter the ‘RACI’ Framework.
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Do you feel like everything is coming at you all at once?
Running a business can sometimes feel like driving at 100mph with your hair on fire. It’s chaotic. It’s relentless. But clarity and direction can help you regain control.
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Advice is a form of nostalgia – it often comes from someone else’s past, painted over and recycled for more than it’s worth.
Not all advice fits your journey. That’s why having a trusted partner who stays focused on your present and future makes the difference.