I provide a supportive space to create clarity, develop strategies and overcome challenges.

Backed by 20+ years of experience and certified coaching and mentoring, I help service-based business owners enhance performance to achieve their goals and grow.

Head space

Whether you are spearheading a service business, navigating your way from within or looking for what comes next, I will help you find clarity in the complexity – so you can confidently make better judgements, set your vision, execute effective strategies, and build a roadmap through the riot of daily business.

I will help you:

Build confidence and sharpen your focus, so you can prioritise and manage your workloads.

Develop yourself, your business, your people and your processes, so you can navigate change, challenges or conflicts with certainty.

Engage and empower your team to attract better customers (brand/marketing).

Define your business goals and identify gaps, so you can plan and work towards sustainable growth.

“I worked with Sean for only a brief period and gained an immense amount of value from this time.” 

Helen Clayton 
Partner
PM+M

Coaching is fundamentally about fostering new thinking through open, honest conversations. It encourages a deeper understanding of your own thoughts, feelings, and the context of your personal and professional environments. This clarity empowers you to make more informed decisions, leading to better outcomes.

The essence of coaching

“Be careful whose advice you buy, but be patient with those who supply it. Advice is a form of nostalgia. Dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it's worth.” 

Baz Luhrman Presents
Everybody’s Free (to wear sunscreen)
Class of ’97

Some kind words

  • "I’ve found my sessions with Sean to be truly invaluable. I was looking for someone with a strong marketing background and broader business acumen — someone who could act as a sounding board, provide fresh perspectives, and help me navigate internal challenges and opportunities. Sean has not only met these expectations but has far exceeded them."

    Kim Stuart-Thomas
    Digital Marketing Lead
    Gold-Vision

  • "It was my first experience of working with a mentor, and I couldn’t have asked for a better one! Sean has been encouraging and supportive throughout the process. I have come away with some strong ideas to take forward for my business, and a confidence and self-belief that I didn’t have before. "

    Anna Brown
    Client Success Manager
    We Love Surveys

  • "Sean's patience, understanding and guidance helped me navigate the succession planning obstacles I was experiencing, allowing me to meet a deadline for transitioning control of the business."

    Peter Rahal
    Director
    Landmark Property Solutions

  • "Sean was able to pinpoint areas to delve into and challenge me on. He quickly gained an understanding of my business, the challenges and opportunities, and enabled me to have far more clarity about my next role in the business. He held me accountable between sessions to advance my thinking, and our discussions benefitted me and my business. I would recommend spending time with Sean if you need clarity of direction, clarity of thinking and a master plan."

    Helen Clayton
    Partner
    PM+M

  • "Sean Masters is absolutely fantastic at what he does, and if you need help with business strategy and problem-solving, you should reach out to him."

    Matt Spuffard
    Director
    Base1

  • "Sean was extremely helpful to me and my business. Our 121 time together was valuable, allowing me to look ahead and work on my business."

    Dani Attard
    Commercial Director
    Comgem

  • "The sessions with my team, developing our customer journey, have been really useful. Sean pushed us and asked poignant questions, which made us think and reevaluate our approach as a business."

    Peter Carvell
    Manager
    Apple Language Courses